Collection of my design portfolio

Hi there! My name is Rohit Mehta. I am a Product/UX Designer from India. Currently, a senior product designer with Ola Cabs.

While my personal portfolio site with case studies is long overdue, this is a quick make-shift page which summarizes some of my selected projects. I have listed them below. This page is unlisted. Please do not share it with anyone else :)

Ola Cabs

Case Study#1: Debit card payments

The Problem

Backstory

Reserve Bank of India a.k.a RBI mandated all the digital wallet (Ola Money, Paytm, Freecharge, Oxigen etc.) users be KYC verified. Users would have to do a mandatory KYC (Know your customer. Details which helped us and RBI identify the user using the app). Just like you do when you open a bank account. This meant, the wallet apps would have to go the extra mile and ask users to be KYC verified, else their wallet would cease to exist. They wouldn’t be able to use the app to make their cab ride payments anymore. This meant, either we would experience a sharp dip in ride, or increased cash transactions. But, once a cashless user, always a cashless user. Ola would have to open up Debit and Credit card payments to most of its users, which meant the defaulter numbers would sky rocket.

With this backstory, we had to look forward for a robust fraud capture mechanism and prevent it from happening.

Ideas

  • Ask the user to make an authorization to charge the debit
  • Ask the user to make the payment within stipulated time (15 mins) after the ride starts.
  • Get the user to make the payment when he is riding, maximum 5 minutes before the ride ends
  • Convert the payment mode to cash if the user fails to make the payment

While some of the solutions appealed, we were most concerned about ruining the experience of a trusted rider. He didn’t do anything wrong to get that kind of experience.

Solution

Flow depicting trusted user’s journey.
Flow depicting non-trusted user’s journey.
Various notifications to keep user informed throughout his journey
Various states of the payment card

Case Study#2: Drop location on PWA (Progressive web app/Ola Lite)

The Problem

Drivers cancelled the ride after reaching the pickup point as there was a gap between actual pickup point and the one entered. On the Android/iOS app, it was easier because the map was always loaded and users had a visual feedback on where they were. This was absent in the progressive web app.

About 17% rides were cancelled by the drivers ‘after’ reaching the pickup point.

Ideas

Even though we wanted to show the user their location on map, we didn’t want to add that data load to all the users. This problem was limited to cases where location was not accurate. Besides, PWA came with a promise of being light, fast and easy on data.

Solution

This would solve 3 key problems —

  • Users could now see their location before confirming the ride
  • Loading the map was now need driven. Only those users who saw a difference in their actual vs detected location would edit and tweak on a map
  • Ola PWA would still be light on data for 92% of the users.

I did multiple iterations to figure out the interaction. Approach 1 was finalized and is now live.

Case Study#3 KYC Verification: Ola Money

The Problem

We wanted to inform users to complete their KYC verification before 31st December 2017. Maintain the urgency while keeping the experience frictionless.

Solution

Basic KYC — The most basic form of KYC verification. Valid for 1 year. Max limit of Rs. 10,000 per month. Transfers to Bank and Individuals not allowed.

E-KYC — Aadhar OTP based verification. Valid for 1 year. Max limit of Rs. 1,00,000 per month, Rs. 2,00,000 per year. Transfers to Bank and Individuals allowed.

Full KYC — Submit proof of Address and Proof of Identity documents and manually verify the documents to get verified for lifetime. No limit whatsoever on transactions. Full access.

Full KYC was the ultimate goal. E-KYC was the most preferred option as the user would get full access to the wallet features without any friction. Basic KYC was the easiest. We designed it to be the easiest, go to option. I personally felt that this whole feature was made too complex by adding these various pieces. A user doesn’t care what Basic, e-KYC and Full KYC would mean. He just wants to get done with it so that the wallet is not blocked.

Explorations: High fidelity wireframes

Sampling flows of how KYC would work (Early versions)

Urgency and Quick turn around

Shipping

Credits: Jibin Joshep for Icons and Illustration. Aravind Appukuttam for Ola Cabs app touch points.

FoodPanda

LoanGaaga

Scandid

Below is a small snapshot of their iOS app which I redesigned, just before I left.

Scandid Website Product page redesign

Full page view
Scrolled view with Hover on store row.

Product Page — Mobile site

Some explored concepts

Information Architecture: Navigation design (2014)

Navigation structure variant 1
Navigation structure variant 2
Navigation structure variant 3

More on Scandid later :)

Concepts — Part of various interview processes.

Casestudy#1: Rethinking Mobile Banking

Link to write-up

(Detailed explanation on design decisions and more ideas.)

Prototype:

PandaMon

Link to presentation

User Flow

Sketches

Persona

Wireframes

Prototype

That’s all for now. Sorry if this was too long. I hope you liked it :)

Designer. Current: Sr. Product Designer @Ola. Prev: Design Lead @Scandid.

Unlisted

Designer. Current: Sr. Product Designer @Ola. Prev: Design Lead @Scandid.